Presidian Hotels & Resorts

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DoubleTree Dallas – Farmers Branch

  • 160 Guestrooms
  • 3,200 SF Meeting Space
  • Restaurant & Lounge
  • Near Las Colinas Business District

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The Opportunity

In the spring of 2015 the hotel began a deceleration of ADR, GOP and RPI performance growth due to the increasing contribution of local and national volume discounted segments, most of which had multi-year low rated agreements on last room availability and free breakfast as part of the rate.

The Response

To manage the growing problem, the hotel updated 50% of its inventory to premium inventory (lakeside balcony rooms) and enforced the last room availability status to standard rooms only. In addition, the strategy for corporate volume/base business shifted from the reliance of high volume/low rate accounts to aggressively soliciting and securing relative low volume/high rate local and national accounts for 2H15 and 2016; the new rates were offered without a premium room option or breakfast.

The Result

The hotel has been able to better leverage its base of business to not only compress retail rates, but more effectively manage length of stay. Through June 2016, the hotel has seen an increase of 19% in RevPAR, which has been driven by ADR gains and a healthy lift in occupancy on shoulder days of the week, and translating into a 35% increase in GOP. The hotel ranked 1 of 7 in RPI with an index of 128.8 and an index change of 14.3 over prior year.

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    Testimonials

    I started my career in the Hospitality Industry when I was in my early twenties and have worked in various departments however Housekeeping has been the department that has impacted me the most.  I take pride in improving teamwork, raising morale, and increasing productivity and efficiency in the workplace.  I have been able to carry out my goals with the support of my Presidian family.  This company values and inspires their employees and I am honored to work with them!
    Sierra R.Director of Housekeeping7 Months with Presidian, 9 Years in the Hospitality Industry
    Being in the hospitality industry for over 10 years, from West Texas to South Texas, I have found my home.  I’ve held various roles in Accounting, Human Resources, Front Office, and Food & Beverage with my most recent role being Operations Manager with Presidian Hotels & Resorts.  Having a company invest their time, effort and trust in you is truly the biggest reason I love working here.  They believe in your goals and give you the resources to make your goals a reality.  This is why Presidia… Read more
    Amanda W.Operations Manager6 Months with Presidian, 10 Years in the Hospitality Industry
    I work here because I love meeting new people every day and helping others with their everyday needs.  This is a great place for me to grow within our company and have fun doing it at the same time.  My co-workers are understanding and willing to help me with whatever I need.  Working for Presidian has shown me what a successful workplace looks like, and I couldn’t imagine anything greater than that.
    Maddie B.Front Office Manager2 Years with Presidian, 2 Years in the Hospitality Industry
    I love working for Presidian because they invest time in developing leaders.  When I started with Presidian two years ago I was a room attendant with a goal to be in management, where I can inspire and develop my team.  I am now an Operations Manager and could not have done it without the right leadership.  Presidian makes me feel like I am worth it and can make a difference.  They give me all the tools I need to succeed.  Presidian truly believes in you.
    Theresa L.Operations Manager2 Years with Presidian, 6 Years in the Hospitality Industry
    I love my job because everyone is dedicated to the same vision.  I love that I have a great degree of control and freedom with my job.  The culture we have with Presidian is so memorable – not a lot of people can say “I Love my Job, I love what I do”.  But I can; Coming to work every day excites me!  Why? Because my colleagues are my second family and our work environment is about enjoying what we can do for others.
    Cynthia A.Assistant General Manager4 Years with Presidian, 6 Years in the Hospitality Industry
    I have worked in hospitality for 10 years in all departments. This is my first role as a housekeeping manager and it has been an incredible experience with an amazing team. This is the first company I can proudly say I am happy to work with! It’s very important to me that I do not just work for a company but I work WITH them and they work with us as well. Together we all share the same goals and vision to provide the friendliest, cleanest, and most memorable hotel travel experiences to all guest… Read more
    Valerie C.Executive Housekeeper3 Years with Presidian, 10 Years in Hospitality Industry
    I graduated from Central Missouri State University and began working for Starwood Hotels and Resorts working in accounting, human resources, and sales. The best part about working for Presidian is that they foster a hands-on working environment that is very supportive. Going to college I had a clear vision for my career path, I wanted to work in hotels.
    Lynne F.Director of Sales and Marketing5 years with presidian, 22 years in Hospitality Industry
    I remember a guest package arriving the day after the guest checked out. He was at the airport and asked me to send it to the town he was going to. I told him I’d bring it to him at the airport after my shift. He was surprised that I’d drive 45 minutes out of the way to deliver it to him and said that he’ll always stay at our hotel whenever he comes back to town.
    Annie K.Front Desk Supervisor1.5 years at Presidian, began as a night auditor
    I love the wedding receptions. Decorating the honeymoon suites, seeing their special day come to life – it’s amazing. I’ve even had a bride tell me, “You’re a great friend because you’re so kind; you calm me down and always make things better.” That makes me feel awesome.
    Kavitha J.Catering Sales Manager2 years at Presidian, began as front desk associate
    I work as hard as I can to serve our guests and make them feel like they’re at home. Every time I see them I smile and say hello, and I always make sure to focus on the details in their room.
    Patricia M.Room Attendant11 years at Presidian, began as opening day staff for the Doubletree

    Our Unique Management Approach

    Presidian’s custom planning process is designed to deliver significant step-change impact in the initial 90 days of operations.
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    Our Acquisition Expertise

    We are always looking for smart acquisition opportunities, coupling extensive in-house acquisition experience with best-in-class management expertise.
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    About Us

    Since 1989, Presidian grew from a young hotel consulting group to leading complex hotel developments that included adaptive reuse of historical buildings. With the launch of our management division in 1999, our impressive portfolio of hotels and residential properties has expanded to include such leading brands as Hilton, Starwood, Preferred, IHG and Marriott.

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    9000 Tesoro Dr Suite 300
    San Antonio, TX 78217
    P: 210-646-8811
    F: 210-646-8814

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